Next Stop: Octopus Energy Italy


Our mission to bring affordable, green electricity to the world is growing. Ciao, Octopus Energy Italy! 🇮🇹

We’re very excited to have found SATO Luce e Gas, an Italian energy business who are as passionate about caring for customers as we are, to launch Octopus Energy Italy.

They’ll take our energy technology platform - Kraken - and use it to look after customers in true ‘Octopus’ fashion and drive Italy's uptake of renewable energy.

Spreading our tentacles to Italy is the latest move in a bigger mission to turn the world’s energy system green. The current energy turmoil in the UK, and globally, just crystallises how important it is that we enter more and more countries at pace. We really don't have a moment to lose. With our energy retail business, our renewable generation, and our Kraken tech, we’re now operating in 12 countries on 4 continents.

Since the beginning of the year, we’ve doubled our customer base at Octopus Energy Germany and increased Octopus Energy US customer numbers by a factor of five. Globally, we’re aiming to have 100 million customers by 2027 – and we hope Octopus Energy Italy will have a million energy customers by 2025 by following the same path that saw Octopus Energy grow to 3.1 million customers in the UK.

Italy has pledged to increase the share of renewables on the grid and we can’t wait to combine our smart tech with SATO’s customer obsession to bring our future Italian customers even cheaper, greener electrons and speed up the transition to a low-carbon energy system to our Italian friends.

Octopus and the world ICON copy

Published on 23rd November 2021 by:

image of Greg Jackson

Greg Jackson


Hey I'm Constantine, welcome to Octopus Energy!