5 years running: Octopus Energy receives Which? “Recommended Provider” status - AGAIN

  • Octopus is the only energy supplier to receive Which?’s highest endorsement for five years in a row
  • Continued track record as most awarded energy company, having gained eleven accolades for its customer service in 2021 alone
  • The entech pioneer is also considered one of the top places to work in the UK, not compromising staff or wellbeing for outstanding customer support
  • The company has grown its customer base 72% since the last Which? Recommended award, becoming UK’s 5th biggest energy supplier

London, 25th January 2022 - Octopus Energy, the UK’s 5th biggest energy supplier, has once again been awarded “Recommended Provider” status by Which?. The entech pioneer is the only energy supplier to have received the prestigious recognition for five years running, and does so amidst a national energy crisis and shortly after taking on almost 600,000 customers from failed supplier Avro Energy, the biggest ever ‘supplier of last resort’ transaction of its kind. The company has grown its customer base 72% in the year since the previous award.

The renewable energy business also came top of Which?’s overall rankings, with a score of 70% and 4 stars for customer service, payment accuracy, statement clarity and value for money.

Octopus Energy has maintained its position as the most awarded energy supplier in 2021. It also received the most accolades for its customer service in 2021, having gained eleven awards and scoring highest in eight independent rankings and public ratings, among them the Institute of Customer Service Index, the Uswitch Awards, Trustpilot and the UK Customer Experience Awards. Octopus also won an award for Best Customer Service Response to the Covid-19 Pandemic by maintaining and even improving its customer service metrics despite the backdrop of mass homeworking.

The energy disruptor has been awarded the recommendation without compromising on staff satisfaction or growth, having also ranked 27th in the Glassdoor Employees' Choice Award, which recognises the best places to work in 2022 and becoming the only utility on the list. It also won awards for best staff experience and employee wellbeing initiatives during the Covid-19 pandemic.

Octopus Energy is the fastest growing UK energy provider, growing to 3.1 million customers since launching five years ago. Its success is based on Kraken, its proprietary cloud-based energy technology platform, which provides operational efficiency and outstanding customer service whilst driving a greener grid by unlocking smart tariffs. Its valuation recently reached approximately $5 billion after closing an investment round totalling $900 million.

Greg Jackson, CEO and founder of Octopus Energy, comments:

“I’m so proud to be endorsed by Which? for the fifth year in a row – setting yet another record for the energy industry. Against the backdrop of a difficult year for the sector at large and for our customers, we’re pleased that we have been able to look after people by delivering outstanding customer service and support.

“We’re one of the bigger energy companies in the UK now, and we’re pleased to show that customers can demand outstanding customer service from the biggest firms in the country, there are no excuses for bad service anymore.

“I’m so proud of our team who are putting their heart and soul into taking care of people everyday and not compromising on their quality of care. And it’s brilliant that Which? continues to recognise our contribution to the customer-focused, green energy transition.”


Press Contact

Dominic Bellamy

T: +44 (0)7527 900 987

E: dominic.bellamy@octoenergy.com

Notes to editors:

About Octopus Energy Group

Octopus Energy Group is a global energy tech pioneer, launched in 2016 to use technology to unlock a customer focused and affordable green energy revolution. It is part of Octopus Group, which is a certified BCorp. With operations in 13 countries, Octopus Energy Group's mission is going global.

Octopus’s domestic energy arm already serves 3.1 million customers with cheaper greener power, through Octopus Energy, M&S Energy, Affect Energy, Ebico, London Power and Co-op Energy. Octopus Electric Vehicles is helping make clean transport cheaper and easier, and Octopus Energy Services is bringing smart products to thousands of homes. Octopus Energy Generation is one of Europe’s largest investors in renewable energy, managing a £3.4 billion portfolio of renewable energy assets throughout the continent.

All of these are made possible by Octopus’s tech arm, Kraken Technologies, which offers a proprietary, in-house platform based on advanced data and machine learning capabilities, Kraken automates much of the energy supply chain to allow outstanding service and efficiency as the world transitions to a decentralised, decarbonised energy system. This technology has been licensed to support over 20 million customer accounts worldwide, through deals with EDF Energy, Good Energy, E.ON energy and Origin Energy.

In December 2021, Octopus Energy Group was valued at approximately $5 billion following a $600 million investment from Generation Investment Management and a $300 million investment from Canada Pension Plan Investments Board. Both investors back businesses that drive sustainability, promote green energy and tackle climate change. It was the company’s third major investment round since launching to the market.

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