What makes Octopus so....Octopus?
Being Britain’s most awarded energy supplier is about a whole lot more than cheaper deals. We’re transforming the industry: building cutting-edge tech to make energy greener, fairer, and genuinely better for people around the world.
We're proud of being made in Britain and we're investing right back into homegrown energy, building an independent, resilient grid that actually works for the British people.
Here are a few things you should know.
Our prices are fair
When it comes to your energy bill, we don't believe in taking too big a piece of the pie for ourselves. We keep our margins tight and our business efficient, charging you a fair price because doing right by our customers is just the way it should be.
We keep our standard variable tariff, Flexible Octopus, below the Ofgem Energy Price Cap. And we’re the only large energy company to have consistently done so since the cap was introduced in 2019.
Beyond that, our smart tariffs help hundreds of thousands of customers save by using energy when it’s greener and cheaper.
We were made in Britain, and we’re investing loads back into the British energy system
The nation’s energy grid is out-of-date, over-stretched and not fit for the future. For too long, the powers that be have relied on imported fossil fuels to meet demand and power Britain’s homes. We’re changing that.
By investing in homegrown green energy, building electric alternatives to gas-powered heating and driving, and empowering customers to use power flexibly, we’re building a more resilient grid that works for British people.
In Saving Sessions, we reward customers for being smart with their energy
In Saving Sessions, millions of Octoplus members Power Down and earn rewards for using less electricity at peak times.
Since introducing these sessions, we’ve taken things a step further with Power Up sessions. When the sun’s shining and wind’s blowing, we reward customers for soaking up juicy green electrons that would otherwise go to waste. In total, customers have received over £10 million worth of rewards to date: a huge win for wallets and the planet!
We take extra care of customers who are struggling to pay
With schemes like completely free loans of thermal cameras that find heat loss in leaky homes, electric blanket handouts, and Octo Assist, our £40 million customer help fund. If you're struggling to pay your bills, fill out our Octopus Assist form any time here to find out how we can help, or get in touch with us any time.
We pride ourselves on showing up for our customers. Case in point: back during the first lockdown we were the only energy supplier who kept answering phones as normal. We'll always be here to give you the help you need.
Our tech keeps your prices low – and does a lot more
We’ve built an energy platform that outperforms all others: it makes us lean and efficient so we can keep your prices lower. It empowers our team to look after you better.
And it’s incredibly agile, constantly growing and fit for a green future.
We're fighting for the UK's independent, secure green future through renewables
From pushing to slash the red tape around building wind turbines to get more of them spinning sooner, to putting people at the centre of green power. We've developed the Fan Club, the UK's first tariff that gives communities up to 50% cheaper power when when their local wind turbine is spinning, and have launched Plots for Kilowatts, a 'dating agency' matching keen communities with local landowners who want to rent their space for a renewable generator.
All to get us to a future where people see a real benefit from using the closest, greenest electrons.
Are you a landowner with space for a turbine? Or simply would love a Fan Club in your area? Follow the links to let us know, and join our local power revolution.
And we're building the tech to make a cleaner, smarter energy system a reality
From launching one-of-a-kind smart trials and tariffs for EVs and smart homes, driving cutting-edge energy research at the Centre for Net Zero, to creating truly affordable green heat pumps and training 1,000s of engineers to install the future of green heating at our low-carbon heat R&D centre.
We're built for the long haul
We were once a tiny start-up with big ambitions to make energy better. Today, we’ve grown into a global powerhouse with over 11 million customers: backed by our very own world-leading technology.
Yet despite the crazy, unprecedented progress, we really haven't lost our start-up spirit. Our scale just gives us more muscle to move faster, innovate harder, and meet our customers' needs in an unpredictable world. All that to say: we’re not going anywhere. If anything, we’re just getting started …
We're taking our tried and tested tech to the world.
We’re creating 1,000s of great green jobs
While other energy businesses have sadly been going under or laying people off, we’ve been growing, creating more opportunities in the green economy for engineers, customer champions, developers and more.
We’ve hired more than 10,000 people around the world (more than 8,000 of them in the UK) since December 2022, and expect to fill thousands more green jobs. Find a career at Octopus Energy.
Most importantly… we’re humans who love looking after humans
When you get in touch, we don’t just see you as a number in a queue – and we won’t leave you hanging on hold for hours. We genuinely care about giving you customer service so good you’d mention it over dinner or down the pub. Our Trustpilot reviews speak for themselves. And aside from fair prices, it’s why we’ve been awarded a Which? recommended supplier 9 years in a row. (That’s more years than we have tentacles!).
Our team is made up of smart, compassionate people who genuinely want to help, and our technology frees them up to do just that.
Updated on 17th June 2026 by:
Rebecca Dibb-Simkin
Chief Marketing Officer
Published on 11th January 2022