What makes Octopus so....Octopus?

What makes Octopus so Octopus love world banner

Being Britain’s most awarded energy supplier is about a whole lot more than cheaper deals. We’re transforming the industry: building tech to make energy greener, fairer, and genuinely better for people around the world.

With the energy sector in crisis, and countless suppliers going bust, you need to be able to trust that we’re here to stay and we’ll do what’s right.

Here are a few things you should know.

Our prices are fair: so much so that right now we’re not making a profit

An illustration of a slice of cake

In normal times, we only charge you for what it costs us to supply your power, with 5% on top to cover our business costs.

Since the energy crisis began, we’ve repeatedly cut into that 5%, spending £200 million from our pocket to keep our prices lower, because that’s the right thing to do.

Customers who stick with us, save (£1,451 in five years)

An average Octopus customer who fixed their prices with us back when we launched in August 2016 and then rolled onto and stayed on our standard variable tariff up to the present day would’ve saved £1,451 over the years, vs them doing the same with a Big 6 supplier.

Instead of a cheap deal that gets jacked up later, with us you always get truly good value long term.

In hard times, we look after people

An illustration of an Octopus helping a customer

We were the only energy supplier who kept answering phones as normal during the first lockdown. We'll always be here to give customers the help they need.

We take extra care of customers who are struggling to pay

With schemes like loaning thermal cameras that find heat loss in leaky homes – on top of our multi-million pound Financial Hardship Fund. If you're struggling to pay your bills, fill out our Octopus Assist form any time here to find out how we can help, or get in touch with us any time.

Our tech keeps your prices low – and does a lot more

An illustration of an energy specialist

We’ve built an energy platform that outperforms all others: it makes us lean and efficient so we can keep your prices lower. It empowers our team to look after you better.

And it’s incredibly agile, constantly growing and fit for a 100% green future.

We invest in billions worth of wind turbines and solar panels

We’re one of Europe’s largest investors in green energy, managing enough renewable generators to power around 2.2 million homes.

We're fighting for the UK's independent, secure green future through renewables

From pushing to slash the red tape around building wind turbines to get more of them spinning sooner, to putting people at the centre of green power. We've developed the Fan Club, the UK's first tariff that gives communities up to 50% cheaper power when when their local wind turbine is spinning, and are launching Plots for Kilowatts, a 'dating agency' matching keen communities with local landowners who want to rent their space for a renewable generator.

A photo of the Westmill Wind and Solar community energy project

All to get us to a future where people see a real benefit from using the closest, greenest electrons. Are you a landowner with space for a turbine? Or simply would love a Fan Club in your area? Click to let us know, and join our local power revolution.

And making it possible that in the near future, the UK can be powered 100% green, even when the wind's not blowing

From launching one-of-a-kind smart trials and tariffs for EVs and smart homes, driving cutting-edge energy research at the Centre for Net Zero, to creating truly affordable green heat pumps and training 1,000s of engineers to install the future of green heating at our low-carbon heat R&D centre.

We’re taking our tried and tested tech to the world

Massive businesses from Australia, Japan, Canada and America – including Generation, the sustainable fund co-chaired by Al Gore – have invested in us to make our little British startup a global green revolution.

Octopus Energy's already in Germany, the USA, Japan, New Zealand, France, Spain, and Italy (so far).


We’re creating 1000s of great green jobs

While other energy businesses have sadly been going under or laying people off, we’ve been growing, creating more opportunities in the green economy for engineers, customer champions, developers and more.

We’ve hired 3000 people since December 2022, and expect to fill thousands more green jobs in the next year. Find a career at Octopus Energy.

Most importantly… we’re humans who love looking after humans

There’s a reason we’re rated ‘Excellent’ on TrustPilot based on 80,000+ honest customer reviews, have been named Which?’s Recommended Provider six years in a row, and were voted by the public as USwitch Best Customer Service award 2021.

Our team is made up of smart, compassionate people who genuinely want to help, and our technology frees them up to do just that.

Trust Pilot and Which recommended

Read more about how we're making energy greener and fairer for all

Help in the energy crisis What should you do in the face of high energy prices, and how we're supporting customers with a £5 million Assistance fund.
Building green power How Octopus Energy Generation, one of Europe's largest investor in renewables, is building massive amounts of wind turbines and solar panels for the UK.
Octopus Energy: Built to last The story of how a tiny British tech business has grown all over the world, on a mission to make energy green and affordable for all

Published on 11th January 2022 by:

image of Rebecca Dibb-Simkin

Rebecca Dibb-Simkin

Director of Product and Marketing

Hey I'm Constantine, welcome to Octopus Energy!