Octopus Energy only energy supplier ever awarded Which? “Recommended Provider” four years running

  • The customer-obsessed company is the only energy supplier to have ever received Which?’s highest endorsement for four years in a row
  • Continued track record as most awarded energy company, having gained eight accolades for its outstanding customer service in 2020 alone including Uswitch Awards and UK Customer Service Awards
  • Investment in tech-enabled outstanding customer service whilst growing 40% in 2020, to become UK’s 5th biggest energy supplier and expanding into Germany, USA, Australia, NZ and Japan

London, 25th January 2021 - Octopus Energy – one of the UK’s leading energy retailers who already supplies 1.8m households across the UK – has once again been awarded “Recommended Provider” status by Which?. The fast-growth disruptor is the only energy supplier to have received the prestigious recognition for four years in a row.

The renewable energy business also excelled in Which?’s annual energy satisfaction survey which asked more than 8,000 people in September 2020 about their experiences with their energy provider. With an 80 per cent customer score, Octopus Energy ranked second, having achieved a five-star rating for bill accuracy and four-star ratings for bill clarity, customer service, complaints handling and value for money.

The energy disruptor is also the UK energy supplier which has received the most accolades for its customer service in 2020, having gained three awards and scoring highest in five independent rankings and public ratings, among them Institute of Customer Service Index, the Uswitch Awards, Trustpilot and the UK Customer Service Awards.

Octopus Energy is the UK’s fastest growing private company, having gained 1.8 million customers since launching to the market in 2016. The company received the most investment in the UK in 2020, is rapidly expanding internationally and last year set up operations in the US, Germany, Australia and New Zealand. The launch of Octopus Energy Japan was announced last December, following the company’s second large-scale investment round in 2020 which valued the business at $2 billion.

Greg Jackson, CEO and founder of Octopus Energy, comments:

“We’re thrilled to be endorsed by Which? for the fourth year in a row – something no other energy company has ever achieved before. It proves that our technology enables us to grow at an unprecedented rate, whilst cutting costs and delivering outstanding customer service.

Energy challengers, led by Octopus, are proving that green energy can be cheap energy, and that customers can expect and demand better service than ever before.

I’m so proud of our team who are putting their heart and soul into driving this customer-focused revolution in energy. And it’s absolutely fantastic to see Which? recognising our role in this transformation.”


Press Contact

Dominic Bellamy

T: +44 (0)20 45308369

E: dominic.bellamy@octoenergy.com

Notes to editors:

About Octopus Energy Group

Octopus Energy Group was launched in 2016 with a vision of using technology to make the green energy revolution affordable whilst transforming customer experiences. Its domestic energy arm already serves over 1.8 million customers with cheaper greener power, through Octopus Energy, M&S Energy, Affect Energy, London Power and Co-op Energy.

Octopus Energy for Business manages over 20,000 customers with proprietary energy offerings. Octopus Electric Vehicles is helping make clean transport cheaper and easier, and Octopus Energy Services is bringing smart products to thousands of homes.

All of these are made possible by OEG's tech arm, Kraken Technologies, which offers a proprietary, in-house platform based on advanced data and machine learning capabilities, Kraken automates much of the energy supply chain to allow outstanding service and efficiency as the world transitions to a decentralised, decarbonised energy system. This technology has been licensed to support over 17 million accounts worldwide, through deals with Good Energy, E.ON energy and Origin Energy.

In December 2020, Octopus Energy Group was valued at over $2 billion after closing its second investment round of the year led by international energy companies Tokyo Gas and Origin Energy. With operations in the US, Japan, Germany, New Zealand and Australia, Octopus Energy Group's mission to drive the affordable green revolution is going global.

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