Octopus Energy agrees purchase of Shell Energy UK and Germany

  • Subject to regulatory approvals, deal expected to complete in the fourth quarter of 2023
  • Move will take Octopus Energy’s retail supply arm to 6.5 million customers
  • Octopus Energy has the highest approval rating of any energy supplier in the UK, according to a recent analysis by Bain & Company

London, 1st September 2023 - Octopus Energy Group today announces it has signed a deal with Impello Limited (“Shell”), a subsidiary of Shell Petroleum Company Limited, to buy Shell Energy in the UK and Germany, taking on two million new home energy and broadband customers.

This deal grows challenger energy supplier Octopus to nearly 6.5 million household customers in the UK (over 11 million meter points). Its customer base in Germany will grow to almost 300,000.

The move comes after a competitive process run by Shell and includes 1.4 million household energy customers (2.5 million meter points) and 500,000 broadband customers.

Shell Energy Retail customers should sit tight for now – the deal is expected to complete in the fourth quarter of 2023 following regulatory approval, and they will be contacted at that time.

Octopus has a strong track record in large-scale customer migrations through its proprietary tech platform Kraken. The company recently completed the transfer of 1.5 million Bulb customers in just six months – an industry record – all while maintaining its award-winning customer service levels and its Which? Recommended Energy Supplier status for the 6th year running. The company also recently topped Citizens’ Advice’s star ratings.

There will be a smooth transition and no disruption to customer energy supply, all Shell energy and broadband customers will be contacted about the next steps following regulatory approval. Customer credit balances are protected, and will automatically get transferred to their new account with Octopus together with their existing direct debits.

Octopus is headquartered in the UK and operates in 15 countries, with significant businesses in energy retail, generation, technology and electric vehicles. It has received well over $1bn in investment from global giants, including investment funds, pension funds and large energy companies.

Greg Jackson, CEO and founder of Octopus Energy Group, comments: “Following a stringent process, we are pleased to be acquiring Shell Energy Retail in the UK and Germany. Octopus has proven that it delivers game-changing service whilst innovating and investing relentlessly towards a cheaper cleaner energy system. Our commitment to customers is paramount and we will do whatever it takes to deliver the Octopus promise when we welcome these new customers too.”

As part of the agreement, Shell and Octopus Energy have also signed a memorandum of understanding to explore a potential international partnership. The companies are planning to bring the best possible experience to their EV charging customers, including for Shell Recharge and Octopus Electroverse subscribers. Options will be explored for possible joint promotions, brand activations and other activities across the EV value chain.

According to a recent analysis by management consultancy Bain & Company, Octopus Energy has the highest approval rating of any energy company in the UK*. The company also tops TrustPilot ratings for energy suppliers and has won multiple awards - among others, it’s been named among Sunday Times’ ‘Best Places to Work’, Utility Week’s ‘Utility of the Year’ and was recently awarded one of TIME Magazine’s ‘100 Most Influential Companies’.

Octopus has put together this information page for Shell customers to find the latest news on their transition, the page will be updated regularly: octopus.energy/shell


Notes to editors:

*Bain analysis of company Net Promoter Score, 200 UK companies analysed and found that Octopus’s NPS of +25 was 39 points above the industry average of -14, the biggest difference of any company in any sector.

Press Contact

Octopus Energy

Christina Hess 

T:  +44 (0)20 45308369

E: christina.hess@octoenergy.com

About Octopus Energy Group

Octopus Energy is a global energy and technology group, driving the affordable, green energy system of the future. Its operations span 15 countries and the entire energy value chain. The group invests in, builds and flexibly manages renewable energy, operating a £6 billion portfolio of projects – one of Europe’s largest.

Octopus serves 5.4 million customers through its retail arm globally, and has licensed its advanced data and machine learning platform, Kraken, to support millions of customers worldwide.

Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.

For more information, check out our website.

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