From Britain to Berlin: Octopus takes UK's EV salary sacrifice revolution overseas
Octopus exports its market-leading UK EV salary sacrifice scheme to Germany
German employees can save around 40% on a brand-new EV, including everything they need to hit the road
Germany launch follows more than 50,000 EVs delivered in the UK through over 8,000 businesses in just five years
London, 8th July 2026 – Octopus Electric Vehicles (Octopus EV), the UK’s leading EV-only leasing company, is taking one of the UK's biggest electric vehicle success stories overseas, launching its award-winning salary sacrifice scheme in Germany.
After shaking up the UK market and delivering more than 50,000 electric vehicles through salary sacrifice, Octopus is bringing its proven model to Europe's largest automotive market just months after launching its German business.
The all-inclusive scheme allows employees to lease a brand-new EV through their employer, saving around 40% compared with conventional leasing, while giving businesses a sought-after workplace benefit at no cost.
The launch comes as demand for electric vehicles accelerates in Germany, with EV registrations now overtaking new petrol car registrations for the first time.*
In just five years since launching in the UK, the scheme is already trusted by more than 8,000 employers – including household names such as Dyson, Huel and Greene King - while also catering to smaller and medium businesses.
Initially launching with 67 models from 14 manufacturers, German drivers can choose from brands including BMW, Mercedes-Benz, Kia, Renault, Tesla and BYD.
Every lease includes insurance, servicing and maintenance, roadside assistance, tyres, mandatory inspections, and an annual €250 public charging credit through Octopus' Electroverse platform, giving access to more than 1.4 million charging points globally, with close to 100% coverage of charge points in Germany.
Achim Hirsch, General Manager of Octopus Electric Vehicles Germany, said: "Practically everyone who makes the switch to an electric vehicle never wants to go back. There has never been more interest in switching to electric driving in Germany, with more global instability causing petrol prices to skyrocket again in the last six months. Employers can now offer their teams a huge financial advantage without paying a single cent themselves, while giving employees a benefit that really makes a difference."
Gurjeet Grewal, CEO of Octopus Electric Vehicles, said: "Britain has become a blueprint for making electric driving more affordable. We're proud to be exporting that success to Germany, helping thousands more drivers switch to EVs while giving employers a brilliant benefit they can offer for free."
Bastian Gierull, CEO of Octopus Energy Germany, added: "We're witnessing the definitive breakthrough of electric mobility. The vehicles are ready, the charging infrastructure is growing rapidly, and now we're making it easier than ever for people to get behind the wheel. This model has already changed the market in the UK, and we're delighted to bring that experience to Germany."
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Notes to editors:
* Electric car registrations ahead of petrol models in Germany, Clean Energy Wire - April 2026
Press Contact
Octopus Energy
Sam Salehi
sam.salehi@octoenergy.com
0204 5308 369
Octopus Electric Vehicles
Octopus Electric Vehicles, part of the Octopus Energy Group, was launched in 2018 to make it easy for drivers to make the switch to clean, electric transport. With over 133 electric cars now available from 30 different brands, Octopus Electric Vehicles’ team provides everything drivers need to take the road in a new EV.
Offering an all-in-one service, Octopus lease the cars, install charge points, provide specialist EV energy tariffs, and offer access to over 1.4m public charge points across Europe via Octopus Electroverse - all with a 4.8* rating on Trustpilot.
Octopus Electric Vehicles also specialises in salary sacrifice schemes – an employee benefit that makes driving a brand new electric car even cheaper than the petrol or diesel equivalent through tax savings. Placing customer experience first, Octopus Electric Vehicles has designed the scheme to be simple for an employer to set up and run, and support them at every step. Drivers can typically save between 30-40% every month on the cost of their EV; and at zero-cost for an employer to set up, it’s great for their team, their hiring and retention, and for their sustainability goals.
More information can be found at www.octopusev.com