Splash into savings: Octopus Energy launches Octoplus

  • New reward scheme allows customers to cash in Octopoints for brilliant rewards
  • Octopoints earned by shifting energy and keeping a healthy energy account
  • Credit available now with merch, donations and partner rewards coming soon

London, 23rd October 2023 – Octopus Energy, the UK’s second largest energy supplier, today launches a new rewards program - Octoplus.

The dynamic rewards scheme is designed to empower savvy smart meter customers to take control of their energy usage in exchange for a whole host of benefits, prizes and more.

Octoplus users will be able to earn ‘Octopoints’* by getting stuck into demand flexibility schemes like Octopus’s ground-breaking ‘Saving Sessions’ and by maintaining a healthy energy account.

Customers can redeem their Octopoints for account credits, and will soon be able to make charity donations or exchange them for exclusive Octopus Energy merchandise, with more exciting rewards in entertainment and food following soon.

Octopoints can be earned through a number of different ways, for example through:

  • Participating in Saving Sessions, where users are rewarded for curbing electricity consumption during times of peak energy demand
  • Spinning Octopus’ Wheel of Fortune, which customers can do every time a meter reading is submitted
  • Referring a friend to switch to Octopus Energy or participating in Octopus’ solar installation scheme

Rebecca Dibb-Simkin, Chief Product Officer at Octopus Energy, comments: “Our customers have been so passionate about earning Octopoints through our previous demand flexibility schemes that we’re very excited to give them even more ways to do so. With Octoplus, our savviest customers can now make their Octopoints go even further, converting them into brilliant prizes, merchandise and soon even more rewards through trusted partners.”

To be eligible for Octoplus, customers will have to receive electricity from Octopus Energy, have an operational electric smart meter (i.e receiving half hourly readings from it) and pay via Direct Debit. Business customers and smart prepayment customers will also be able to join Octoplus.

Eligible customers can sign up via the banner in their online accounts or in their app. Please visit https://octopus.energy/octoplus/ for more information.


Notes to editors:

*Exchange rate: 800 Octopoints = £1 GBP

Press Contacts

Octopus Energy Group

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About Octopus Energy Group

Octopus Energy is a global energy and technology group, driving the affordable, green energy system of the future. Its operations span 17 countries and the entire energy value chain. The group invests in, builds and flexibly manages renewable energy, operating a £6 billion portfolio of projects – one of Europe’s largest.

Octopus serves 5.8 million customers through its retail arm, and has licensed its advanced data and machine learning platform, Kraken, to support 40 million customer accounts worldwide through licensing deals with energy companies, including EDF, E.ON and Origin Energy.

Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide. For more information, check out our website.

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