The story of our cuddly octopus toy (and how you can offer one a home)


Update October 8th 2022: we're pausing fluffy octopuses giveaways for the time being, for a really important reason.

Many, many customers are in incredibly tough circumstances at the moment. We're pouring all our efforts into helping people through the Winter – and as we shared in our recent email to customers, we're redirecting marketing budgets where we can into this critical responsibility too.

We adore giving our customers these fluffy toys and know how much they mean to the children of customers (and everyone!) – but right now, we sincerely feel that this money could be better spent. So we've recently made the decision to use it to help fund support schemes for our most vulnerable customers, like free electric blankets, thermal cameras to help warm draughty homes, and standing charge holidays. You can read more about how we're helping here.

You can still put your name down to join the fluffy octopus waiting list. Your new pal won't arrive in the post anytime soon, but when we're able to start giving toys away again, you'll be the first to know.

I’m Jess, Octopus Energy’s Chief Fluffy Octopus Wrangler. Our customers love our toy octopuses, so we wanted to give a little more insight into our eight-tentacled plushies – how they came about, and why we’re called Octopus in the first place. I mean, it’s a bit of an unusual name for an energy company, right?

A picture of one of our large cuddly octopuses

We've paused sending fluffy octopuses to help support our most vulnerable customers in the energy crisis.

You can still put your name down to join the fluffy octopus waiting list. Your new pal won't arrive in the post anytime soon, but when we're able to start giving toys away again, you'll be the first to know.

We also give customers the option of a baby tree rather than a fluffy Octopus. We've worked with Hilderthorpe Allotment Society and the Green Task Force to plant them on your behalf, or as part of one of our various weird and wonderful tree planting projects around the UK. Read more about our work planting trees in schools and community spaces here, and our green work with Arsenal FC and the Green Task Force here


We're giving our unwanted Octopus toys a spa-treatment so they can be sent to a new loving home!

Constantine at the spa

Do you have an Octopus toy that you no longer want? We'd love to send them to the spa and onto a new home!

How can I do this? Simply request one of our free eco-postal bags and pre-paid return label below (we'll post these out to you as soon as possible). Once these have arrived, pop your toy in the postal bag, stick the return label on the bag and take it to the nearest Post Office branch (or any one of the 1,200 customer service points across the UK - you can find your nearest branch here). The toy will then be sent off to Loved Before who'll make them good as new for their next home.


Why do we call our plushy friend Constantine?

Our head of front-end development Ashley named our fluffy octopus Constantine. He was channelling the kind of octopus he hoped Constantine would be: a bringer of change like Constantine the Great, Emperor of Rome, and a clear, transparent communicator like John Constantine – Keanu Reeves' demon-channelling lead in the occult detective classic of the same name.

Or, he just liked the name. We wouldn’t want to read into it too much…

How did our Octopuses come about?

The very first octopus toys were hand sewn by a small toy company in Wales. They were dotted around the office and so beloved by our team, and eagle-eyed customers that we decided to create some larger cuddly friends to keep them company! Our team quickly developed quite a soft-spot for our cuddly eight legged friends. You’ll find them all over the office now too, which can sometimes end up looking a bit like Octopolis - a real-life underwater octopus city!?

Lots of little fluffy octopus on a plant
a picture of our office with fluffy octopods everywhere

Luckily, our customers have been more than willing to take them off our hands – and as more than 3 million people have now switched to our 100% renewable energy, word has spread fast about our fluffy mascot. Since then, we’ve never looked back.

Where do they come from?

Our plushy friends started off as teeny tiny babies, handmade in Wales, but as our customer base grew and grew and grew, so did our Octopuses. They are now carefully (and ethically) crafted by a team of octopus-making experts in Dongguan, China, and we can send out both giant and teeny tiny Constantines.

Promo Sapiens: The Evolution of our Plush Constantine

First a fluffy fridge sticker, later a scruffy finger puppet, and finally perfectly cuddlable plushie we now know and love. Here's the evolutionary journey of the Constantine!

A timeline showing the evolution of our little cuddly octopuses, into our new, larger ones
A timeline showing the evolution of our little cuddly octopuses, into our new, larger ones

We have ensured the octopus-making process is ethical and 100% compliant with toy-making regulations and all Octopus toys bought from our manufacturer since summer 2021 have been made with 100% recycled materials. We’re also continuously looking into ways of carbon offsetting the octopus odyssey they undertake to reach our customers' front doors. From planting trees to investing in renewable fuel poverty solutions with the help of Renewable World. So, you can rest assured that your octopus has started life in the best way possible!

Here are some funky facts about our eight-tentacled friends:

A diagram of an octopus with 3 hearts

  1. There’s 289 species of octopus around the world (290 if you want to include Constantine!)
  2. They have eight arms, not legs and each arm has a mind of its own - literally...
  3. They have nine brains
  4. They have three hearts
  5. They have blue blood
  6. They don’t have any bones
  7. The standard plural in English of octopus is octopuses (according to the Oxford English Dictionary). The word ‘octopi’, which follows latin rules for plurals, is actually incorrect - who knew!? If you want to get really, really, technical – as the word ‘octopus’ is of greek origin, the plural should be octopodes.

Published on 28th May 2020 by:

image of Jess Hunter

Jess Hunter

Chief Fluffy Octopus Wrangler

Hey I'm Constantine, welcome to Octopus Energy!