An energy company that pays you to use energy

This weekend, something awesome happened.

The rumours on Twitter are true. We paid customers to use energy: and gave it to them free for hours, because 70% of the UK's energy was produced by clean renewable sources.

Who doesn't love a banging bargain in the supermarket? 3 for 2 on baked beans? Yes, please. It can be the same with your electricity.

When there's more clean energy being generated than the UK can use, it can end up being switched off – we think that's a colossal waste. So we created Agile Octopus.

Agile is a smart tariff, unique in that its price changes every half an hour based on the wholesale energy price. Typically, when there's more green electrons in the wires, the wholesale price drops – so customers get cheap or free energy at the greenest times.

Sometimes, the price even goes negative: meaning WE pay YOU to use up spare green energy.

The average Agile Octopus customer saved £440 last year (vs being on a standard tariff). Interested?

How did customers react?

Agile prices are cheap the vast majority of the time, but when they actually go negative, Twitter has a party.

EV drivers filled their boots. Some even invited the neighbours round to charge. Honestly, it got a little competitive.

But you certainly don't need any of the coolest home tech – thousands of customers ran the dishwasher, washed the clothes, hoovered and more on free green power.

John even made bread around his chores!