Octopus marks eighth birthday with yumbelievable free doughnut offer

  • Octopus celebrates its 8th birthday by giving away FREE sweet treats from Greggs to customers signed up to ‘Octoplus’ rewards scheme
  • Latest reward for Octopus’ scheme will run until the 12th May
  • Adds to ink-redible offers through ‘Octoplus’, including restaurant discounts, festival tickets, discounted cinema tickets and National Trust passes

London, 8th May 2024 - The UK’s largest electricity supplier, Octopus Energy, will celebrate its 8th birthday this week by giving away free sweet treats from Greggs to customers on its energy rewards scheme, ‘Octoplus’.

Customers on ‘Octoplus’ will be able to redeem a code until the 12th May that they can cash in for a range of doughnuts and muffins* from the UK’s leading bakery chain. There is a limited number of codes available, so customers will have to act fast to pick up their tasty snack.

The birthday treat is just the latest reward for customers signed up to ‘Octoplus’, following last month’s announcement of discounted meals at selected restaurants and free festival tickets - adding to discounted cinema tickets and days out at the National Trust.

Over 1.5 million Octopus customers have already joined the ‘Octoplus’ scheme, gaining redeemable ‘Octopoints’ simply by keeping a healthy energy account or reducing their energy usage during the company’s legendary ‘Saving Sessions’.

Rebecca Dibb-Simkin, Chief Product Officer at Octopus Energy, commented: "We’ve had our eyes on our 8th birthday for a while now - it's a major milestone and we couldn’t celebrate without our customers. Our rewards scheme has been going down a treat with customers, so this felt like the right way to give them a little something extra back. ‘Octoplus’ continues to grow and so will the rewards with it - continue to watch this space."

To be eligible for ‘Octoplus’, customers have to receive electricity from Octopus Energy, have an operational electric smart meter (i.e. receiving half hourly readings from it) and pay via Direct Debit. Business customers and smart prepayment customers can also join ‘Octoplus’.

Eligible customers can sign up via the banner in their online accounts or in their app. Please visit https://octopus.energy/octoplus/ for more information.

Points can easily be redeemed in the ‘Octoplus’ section of the Octopus Energy app or dashboard where users can view available offers and check their ‘Octopoint’ balance. Customers can then use the provided code in-store or online to unlock the exclusive benefits.


Notes to editors

*Exchange rate: 800 Octopoints = £1 GBP

Amounts of ‘Octopoints’ earned per action:

  • Signing up to ‘Octoplus’: 500
  • Spin the ‘wheel of fortune’ when submitting a meter reading: 8, 800, 8,000, 800,000
  • Refer a friend: 800
  • Saving Sessions: around 1,000 per session on average

Eligible snacks from Gregs:

  • Caramel Doughnut
  • Glazed Ring Doughnut
  • Jam Doughnut
  • Pink Jammie Doughnut
  • Sugar Strand Doughnut
  • Triple Chocolate Doughnut
  • Triple Chocolate Muffin
  • Cherry Bakewell Muffin (available from 9th May)

Press Contacts

Octopus Energy Group


+44 (0)20 4530 8369

About Octopus Energy

Octopus Energy is a global clean energy tech business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting edge energy products to 7.7 million households globally.

Its operations span 18 countries and the entire energy value chain. The group invests in, builds and flexibly manages renewable energy, operating a £7 billion portfolio of projects – one of Europe’s largest.

Octopus has licensed its advanced data and machine learning platform, Kraken, to support over 54 million customer accounts worldwide through licensing deals with companies such as EDF, E.ON and Origin Energy.

Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.

For more information, check out our website.

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