Caffè Nero partners with Octopus Energy to offer weekly drink rewards through ‘Octoplus’

  • Partnership provides weekly hot and cold drinks to Octopus customers who have signed up to its ‘Octoplus’ rewards scheme
  • Part of wider strategic partnership between Caffè Nero and Octopus to generate value through a series of collaborative initiatives, including a group-wide energy deal, consumer rewards and reciprocal staff perks
  • Octopus customers can now get complimentary drinks, discounted cinema tickets and days out at National Trust and National Trust for Scotland

London, 15th April 2024 - Savvy energy users can now get a complimentary drink every week thanks to a new tie-up between Octopus Energy and premium coffee house brand Caffè Nero.

From today, customers can get a complimentary hot or cold drink of their choice at any Caffè Nero store in the UK through Octopus Energy’s rewards scheme ‘Octoplus’.

Caffè Nero is the latest brand partner of ‘Octoplus’ and follows hot on the heels of its latest additions ODEON, the National Trust and the National Trust for Scotland.

Alongside drinks at Caffè Nero, ‘Octoplus’ members can cash in their points for cinema tickets, National Trust day passes and Octopus Energy merchandise.

The deal comes as Caffè Nero agrees a strategic partnership with Octopus Energy Group, aiming to create a sustainable and positive environmental change for customers and employees.

As part of the partnership, the companies are planning to move the energy supply of Caffè Nero’s 620 UK stores to Octopus Energy and trial its innovative ‘Max Power’ energy tariff at a selection of stores.

The move would make the coffee house Octopus’ largest business customer in the UK.

Octopus Energy and Caffè Nero employees benefit too. Octopus staff will soon be able to enjoy a variety of Caffè Nero treats at their offices and in stores across the country, while Caffè Nero staff will benefit from a host of green energy benefits.

Over 1.5 million Octopus customers have already signed up to the popular scheme, gaining redeemable ‘Octopoints’ simply by keeping a healthy energy account or reducing their energy usage during the company’s legendary ‘Saving Sessions’.

Rebecca Dibb-Simkin, Chief Product Officer at Octopus Energy, commented: "We're thrilled to welcome Caffè Nero to the ‘Octoplus’ family and to give our customers even more chances to save money. With food, drinks and cinema tickets all now available through ‘Octoplus’, savvy customers can have an entire day out for free just by earning ‘Octopoints’. Selfishly - I’m also looking forward to Caffè Nero treats in every Octopus office!"

Will Stratton-Morris, Caffè Nero UK CEO, commented: "We are incredibly excited to pioneer this industry first collaboration, introducing a variety of mutually beneficial initiatives to our stores, valued customers and employees. We're particularly excited to launch this journey with the introduction of complimentary drinks, made possible through our partnership in the Octoplus rewards scheme. We eagerly anticipate the development and growth of this partnership over the next 12 to 18 months.”

To be eligible for ‘Octoplus’, customers have to receive electricity from Octopus Energy, have an operational electric smart meter (i.e. receiving half hourly readings from it) and pay via Direct Debit. Business customers and smart prepayment customers can also join ‘Octoplus’.

Eligible customers can sign up via the banner in their online accounts or in their app. Please visit for more information.

Points can easily be redeemed in the ‘Octoplus’ section of the Octopus Energy app or dashboard where users can view available offers and check their ‘Octopoint’ balance. Customers can then use the provided code in-store or online to unlock the exclusive benefits.


Notes to editors

*Exchange rate: 800 Octopoints = £1 GBP

Amounts of ‘Octopoints’ earned per action:

  • Signing up to ‘Octoplus’: 500
  • Spin the ‘wheel of fortune’ when submitting a meter reading: 8, 800, 8,000, 800,000
  • Refer a friend: 800
  • Saving Sessions: around 1,000 per session on average

Press Contacts

Octopus Energy Group

+44 (0)20 4530 8369

About Octopus Energy

Octopus Energy is a global clean energy tech business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting edge energy products to 7.7 million households globally.

Its operations span 18 countries and the entire energy value chain. The group invests in, builds and flexibly manages renewable energy, operating a £7 billion portfolio of projects – one of Europe’s largest.

Octopus has licensed its advanced data and machine learning platform, Kraken, to support over 54 million customer accounts worldwide through licensing deals with companies such as EDF, E.ON and Origin Energy.

Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.

For more information, check out our website.

About Caffè Nero

  • Caffè Nero is the largest independent coffee house group in Europe.
  • Caffè Nero remains a family owned and operated business.
  • The Nero Group operates over 1,000 stores across 10 countries
  • The Group has more than 620 Caffè Nero stores across the UK.
  • The Nero Group currently employs over 6,500 people in the UK.
  • Since 2016, through its charitable foundation, Caffè Nero has donated over $850,000 to UK and international humanitarian causes, as well as supporting and funding coffee farmers in the communities which produce Caffè Nero’s green coffee beans.
  • Caffè Nero was founded by Gerry Ford in 1997.

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