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"We very proudly created, produced and distributed the UK’s first signs and symptoms awareness card, outlining the most common signs and symptoms of all childhood cancers. We had a great response to this and in our first couple of years distributed over 4 million awareness cards to families and schools."

"There wasn’t any awareness at all of childhood cancer before our awareness card, and it is now fantastic to see a snowball effect of that in as much as there is now a lot of smaller charities and some larger national charities now raising this vital awareness and joining in with September childhood cancer awareness month."