Shift and save: Octopus launches the UK’s first agile tariff for small businesses

• Octopus launches trailblazing ‘Shape Shifters: Agile’ tariff for business customers 
• UK’s first fully dynamic business tariff – unlocking bill savings of over 25%
• Tariff rewards businesses for using electricity when it’s greenest and cheapest, with prices directly linked to real-time energy costs

London, 20 November 2025 – More UK businesses can slash their energy bills thanks to Octopus Energy’s latest ‘Shape Shifters: Agile’ tariff – the UK’s first fully agile tariff for small and medium-sized enterprises (SMEs). 

The smart tariff updates prices every 30 minutes to match real-time energy rates, so businesses benefit from times when energy it’s cheapest and greenest.

Customers on the Shape Shifters: Agile tariff can access the next day’s prices through a dedicated portal, allowing them to plan ahead and adapt their energy usage to snap up maximum savings.

Dry cleaners, bakeries, breweries: many SMEs already use energy off-peak, when it’s greenest and cheapest, and would automatically save on the tariff without lifting a finger.

By shifting energy usage out of peak hours (typically 4-7 pm), Shape Shifter: Agile customers can unlock even bigger savings of over 25% and pocket thousands of pounds per year.* 

And those already scheduling energy-hungry tasks off-peak can go further by pairing cheap electricity with smart clean tech like EVs, heat pumps, or on-site batteries to scoop up super cheap power.

This comes as soaring energy prices continue to put a strain on businesses, with more than a quarter (27%) stating they are struggling due to high costs.** 

Shape Shifters: Agile builds on the success of its sister tariff ‘Shape Shifters: Trio’ – offering three sets of pricing for night, day and peak. Trio has helped some businesses shift up to 98% of their peak usage into cheaper hours, proving SMEs are ready to flex for smarter savings.

With a predominantly SME business customer base, this marks the latest way Octopus is integrating more time-of-use elements to reward small businesses using energy outside peak times. 

Zoisa North-Bond, CEO of Octopus Energy for Business, said: “Many businesses are struggling with energy costs and are keen to use energy outside peak times to save money. Octopus has pioneered smart tariffs for years, and we’re proud to unlock even more opportunities for them through Shape Shifters Agile to tap into the greenest, cheapest power available.”

Parmjit, Owner of Chip Shop ‘Milton Chippy’ in Stoke-On-Trent, has been able to trial the tariff and said: “Shape Shifters Agile has been a real boost for us at Milton Chippy! By shifting prep times and being smarter about what we switch on and when, we’ve already saved hundreds of pounds. 

“It's super simple and keeps the deep fryers running without frying our budget. We’re proud to be part of a programme that helps our business thrive while supporting a greener future. Hats off to Octopus!”

Octopus’s business customers have also helped balance the grid during peak times through its ‘Saving Sessions’ scheme. Across 2023-2024, thousands of Octopus business customers took part, shifting over 20% of their usage.  

Businesses interested in the tariff can find out more by visiting the Shape Shifters website. 

-ENDS-

Notes to editors:

Sources:

*Savings depend on total energy usage. Shape Shifter: Agile customers with an annual consumption of 50,000 kWh could save up to £3,500 by shifting their energy use to off-peak times.

**Ofgem and IFF Research: Businesses’ Experiences of the Energy Market Report, March 2025

Press Contacts

Octopus Energy Group

Christina Hofmann

press@octoenergy.com

+44 (0)20 4530 8369

About Octopus Energy for Business

Octopus Energy for Business launched in 2018 to provide companies with future-proof energy services, supplying them with 100% renewable and fairly priced power. The team supplies nearly 120,000 customers, from SMEs to large organisations such as the Emirates Stadium for Arsenal FC, Caffè Nero, Osprey Charging and Instavolt. 

For more information, check out our website.

About Octopus Energy Group

Octopus Energy is a global clean energy and technology business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting-edge energy products to over 10 million households globally.

The company is driving the electrification of heat and transport through smart tariffs and innovative clean tech, with operations spanning 27 countries and the entire energy value chain. It operates a £7 billion renewables portfolio as well as thriving EV leasing, heat pump, and solar businesses. These generate enough green power for 3.2 million homes every year - the equivalent of taking over 1.3 million petrol cars off the road.

Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.

For more information, check out our website.