Kuppa's brewing a smarter home with Octopus Energy

• Octopus snaps up home energy tech startup, Kuppa, further boosting its own tech stack 
• Move will allow customers to assess their home’s energy upgrade potential in seconds rather than days or weeks
• Faster, tech-enabled surveys to unlock quicker green upgrades and huge savings

London, 11th November 2025 – Octopus Energy has snapped up Kuppa, a smart home-energy software startup, further strengthening its position as a clean tech giant and enabling it to make low-carbon home upgrades faster, easier and cheaper than ever. 

Renowned for pioneering breakthrough software and hardware solutions – like smart tariffs, Free Electricity Sessions and heat pumps – Octopus continues to lower bills for customers while building a more efficient energy system through relentless investments in R&D.

By integrating Kuppa's market-leading software into Octopus’s existing tech stack, customers will soon be able to unlock their home’s energy upgrade potential in just seconds – no surveyor visit needed.

Kuppa’s AI-driven technology makes virtual home energy surveys and solar system designs effortless, showing customers how different green technologies can work together in their house. 

Combining satellite data, smart meter data, and public databases, Kuppa’s state-of-the-art tech platform creates bespoke home energy designs instantly.

The London-based startup has already helped over 250,000 homes take the first step in securing the perfect mix of solar panels, heat pumps, and batteries to cut energy bills and slash carbon footprints – all from the comfort of their own sofa.

Kuppa’s tech and team will now be fully integrated into Octopus Energy, with the aim to cut the time from ‘I’m interested’ to ‘installation complete’ by at least 50%. 

Together, Octopus and Kuppa will deliver more accurate surveys and digital tools, providing customers with a smooth, automated upgrade experience that furthers Octopus’ position as a clean energy pioneer. 

Ashley Firth, Head of Technology at Octopus Energy, said: "We’ve already got an impressive tech team at Octopus Energy, but to unlock the 100% smart green homes of the future we’re constantly on the hunt for state-of-the-art skills. We’ve been remarkably impressed with Kuppa’s team, tech and know-how, and I’m delighted to be adding their platform to our stack."

Kirsty Kenney, Co-Founder and CEO of Kuppa, said: “From day one, we built Kuppa to make it easier for every household to understand and improve their home’s energy performance – helping them cut bills and carbon for the long term. Joining Octopus means we can bring that vision to millions more homes, faster than ever before. I’m incredibly proud of what our team has built, and excited to see our technology scale to new heights inside Octopus.”

Reinier Zeldenrust, Co-Founder and CTO of Kuppa, said: “At Kuppa, we've spent years building sophisticated analysis tools that can assess a home's solar and heat pump potential in minutes rather than weeks. Joining Octopus Energy means we can combine that technology with real operational data from thousands of installations – creating a feedback loop that makes every survey smarter.”

ENDS

Notes to editors: 

Kuppa co-founders Kirsty Kenney and Reinier Zeldenrust join forces with Octopus’ low-carbon tech team.

Press Contacts
Octopus Energy Group
press@octoenergy.com
+44 (0)20 4530 8369

About Octopus Energy
Octopus Energy is a global clean energy and technology business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting-edge energy products to 10 million households globally.
The company is driving the electrification of heat and transport through smart tariffs and innovative clean tech, with operations spanning 27 countries and the entire energy value chain. It operates a £7 billion renewables portfolio as well as thriving EV leasing, heat pump, and solar businesses.
Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.
For more information, check out our website.