E-bike operator Forest unites with Octopus Energy to supercharge London’s shift to zero-carbon travel
- Octopus Energy is now Forest’s official energy partner, powering all 20,000 London e-bikes with zero-carbon energy
- Two London innovators teaming up to accelerate the shift to cleaner, cheaper travel
- Forest is London’s most sustainable e-bike operator – and the only one running 100% on zero-carbon power
London, Monday 15th December: Forest has today announced Octopus Energy as its official energy partner, helping pedal the Capital towards cleaner, cheaper travel.
From December, Octopus Energy will power Forest’s fleet of 20,000 bikes across London with zero-carbon electricity.
The move will cement Forest’s status as London’s most sustainable and most affordable e-bike operator – and the only one powering both its bikes and service vehicles entirely with green energy.
As part of the collaboration, Octopus’ 8,500 UK employees will get access to Forest’s Cycle to Work scheme, giving them 30 hours of ride time and unlimited free unlocks from £28.80 per month¹.
Customers can also shift gears towards a cleaner commute. One million members of Octopus Energy’s reward scheme, Octoplus, will receive 30 free ride minutes with Forest when they download the app – making it even easier (and greener) to zip across the city.
Both companies were founded in London and have grown rapidly – with Octopus becoming the country’s largest energy retailer in just ten years, and Forest emerging as a leader in sustainable urban mobility.
The partnership comes amid sustained growth in e-bike demand. Forest has seen multiple record-breaking months this year, with riders covering over 47 million km – equivalent to cycling around the Earth approximately 1,100 times – saving more than 2,160 tonnes of CO2.
Forest’s new relationship with Octopus will be instrumental in helping the business continue to grow responsibly, while helping it meet its goal of becoming net-zero by 2030.
Agustin Guilisasti, Founder and CEO at Forest said: “Sustainability has been central to Forest since day one. We’ve always powered our fleet with zero-carbon energy, but this partnership with Octopus Energy marks a major milestone for our business.
“As our official energy provider, Octopus will play a crucial role in accelerating our sustainability journey and we’re immensely proud to partner with another London-born company that shares our ambition to make sustainable transport easy, affordable and accessible for everyone across the capital.”
Greg Jackson, Founder and CEO at Octopus Energy said: “For anyone that has ever spotted me on my way to a meeting, you’ll know that e-bikes are far and away my favourite way to get around London. I could not be happier that we’re now powering Forest Bikes – bringing even more clean, green ways to travel to people across the city."
ENDS
Greg Jackson, Founder and CEO of Octopus Energy, arrives for reception at Number 11 Downing Street on Octopus-powered Forest Bike
Notes to editors
1 Based on an annual subscription. For more detail, please see here: https://forest.me/cycle-to-work
2 This year refers to the period 1 December 2024 to 1 December 2025
ABOUT FOREST:
Forest is London’s affordable and environmentally sustainable micromobility platform. Forest was founded by Agustin Guilisasti (ex-Cabify) alongside co-founders Caroline Seton and Michael Stewart. The Company already completes more than 2 million rides per month. Its operations are ‘zero emission’, since every bike in its fleet, as well as all service vehicles, are certified to be powered only by zero-carbon energy. Forest is one of the world’s first micro-mobility companies to have B Corp accreditation and the only micro-mobility company to have achieved Verra validation.
Contact details
Forest:
Press Contacts
Octopus Energy Group
+44 (0)20 4530 8369
About Octopus Energy
Octopus Energy is a global clean energy and technology business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting-edge energy products to 10 million households globally.
The company is driving the electrification of heat and transport through smart tariffs and innovative clean tech, with operations spanning 27 countries and the entire energy value chain. It operates a £7 billion renewables portfolio as well as thriving EV leasing, heat pump, and solar businesses.
Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.
For more information, check out our website.
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