Meet Rosie, inspired by our very own Cosy heat pump

We build and design our very own Cosy heat pumps here in Britain, with Octopus experts handling everything from installation to 5 star customer support. With effortless heating controls at your fingertips and a cost-cutting green tariff to go with it – Cosy is the full package.

Efficient, quiet and easily controlled in the Octopus app. Our customers love that their heat pumps keep them warm and toasty all year round – like a little part of the family, hugging their home from the inside out.

Now, we've brought the Cosy hug to life in plushie form. Meet Rosie, our newest huggable hero.

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Woman gardening with pink gloves on and Octopus Cosy heat pump in background against brick wall of home

Why people love heat pumps

Across Europe, more than 23 million heat pumps are already reducing energy use and helping homes cut carbon. They're super-efficient electric home heating systems (4 x more efficient than a gas boiler) and powered by tech that's been around for over 160 years. And the result? A lovely, steady flow of warmth all year round.

At Octopus, we believe everyone deserves a warm, energy efficient home and cheaper bills, without the planet paying the price. By switching to a Cosy heat pump, customers can save up to £300 a year compared to a gas boiler.

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Rosie the Cosy blue plushie

Introducing Rosie the Cosy

All of this love for Cosy heat pumps inspired us to create something special. And so, Rosie the Cosy was born.

Clever, kind, a little shy – she might not be as brash as a boiler, but she's got a bigger heart than any plushie we know (and she's made from recycled materials too).

And she isn't just here to steal hearts, she's here to show younger generations the power of sustainability and remind grown-ups why switching to cleaner heating is a smart move. Our new mascot for a planet-friendly future.

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Adored by humans and huskies alike

Here are just a handful of photos of Rosie out in the wild – and judging by the captions, she's been welcomed with open arms (and mouths).

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Customer photo: Husky playing with Rosie the Cosy plushie
Customer photo: Rosie the Cosy sitting on Cosy Heat pump with octopus friends
In life example

Already got a Cosy? Turn it into a Rosie.

When you install an Octopus Cosy heat pump, you'll receive a sticker pack to turn your Cosy into an adorable, smiling Rosie. Share your creations - we’d love to see your selfies.

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T&Cs of Offer

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General

These Terms and Conditions apply to the “Rosie the Cosy Heat Pump Week” offer (“The Offer”).

The Offer:

  • Existing Octopus Energy Heat Pump Customers will receive a code to claim one free “Rose the Cosy” plushie via the Octopus Energy online shop (URL: https://shoptopus.energy/collections/shop-the-merch) during the Offer Period.
  • New Customers who place an order (pay a deposit) for an Octopus Energy heat pump or sign an Octopus Heat Pump Installation Agreement during the Offer Period will also receive a code for one free Rosie the Cosy plushie via the online shop.

Offer Period:
29th September 2025 – 5th October 2025 (inclusive).

Eligibility:

  • The Offer is available to domestic customers in England and Wales.
  • Existing Octopus Energy Heat Pump Customers are customers who have had an Octopus Energy heat pump installed prior to the start of the Offer Period.
  • New Customers are customers who place an order (pay a deposit) for an Octopus Energy heat pump or sign an Octopus Heat Pump Installation Agreement during the Offer Period.
  • Only one Rosie the Cosy plushie will be provided per customer.
  • Rosie the Cosy plushies are only available to be sent within the UK.

Further Terms:

  • Rosie the Cosy plushies are available while stocks last.
  • Delivery of the plushie will take place within 60 days of successful redemption via the online shop.
  • The Offer is non-exchangeable, non-transferable, and no cash alternative is available for the plushie.
  • Octopus Energy reserves the right to substitute the plushie with an alternative gift of equal or greater value if circumstances beyond our control make it necessary.
  • This Offer cannot be used in conjunction with any other promotional offer unless expressly stated by Octopus Energy.
  • Octopus Energy reserves the right to amend or withdraw this Offer at any time.
  • By entering the social media prize draw, participants agree to allow Octopus Energy to use their post (or a version of it) for promotional purposes.
  • Further terms and conditions apply.

Promoter:
Octopus Energy Limited, UK.

Our claims explained

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Heat pumps are 4 x more efficient than a gas boiler

Heat pumps can deliver several units of heat for each unit of electricity. For every 1 kWh of electricity you put in, you could get an average of 3.3kWh heat out, which is an efficiency of 330%! This is because heat pumps don't create heat, but move existing heat from nature into your home (like an air conditioner or refrigerator, but in reverse). Alternatively, when you burn stuff to generate heat (like gas, oil, or wood), you are instead creating heat by converting matter to energy - so you can never get more than one unit of heat for each unit of energy you burn. Gas boilers in UK homes are only around 85% efficient, so for every 1 kWh of gas you put in, you get around 0.85kWh of heat out, which is nearly 4x less efficient than a heat pump (3.3/0.85 = 3.9).

These are typical install efficiencies for gas boilers and low temperature heat pumps installed in real homes (like Cosy Eco). See our heat pump savings blog for the full set of calculations and assumptions.

By switching to a Cosy heat pump, customers can save up to £300 a year compared to a gas boiler.

We expect a medium use home to save around £300 a year, running a high temperature heat pump on our Cosy Octopus 12 month fixed tariff with no gas supply, compared to a gas boiler on a standard tariff. See the our heat pump savings blog for full details and calculations

Our Rosie the Cosy plushie is made out of recycled materials

Made from 100% recycled fabric and filling

Our Cosy heat pump provides reliable, energy-efficient heating

Heat pumps can deliver several units of heat for each unit of electricity. For every 1 kWh of electricity you put in, you could get an average of 3.3kWh heat out, which is an efficiency of 330%! This is because heat pumps don't create heat, but move existing heat from nature into your home (like an air conditioner or refrigerator, but in reverse). Alternatively, when you burn stuff to generate heat (like gas, oil, or wood), you are instead creating heat by converting matter to energy - so you can never get more than one unit of heat for each unit of energy you burn. Gas boilers in UK homes are only around 85% efficient, so for every 1 kWh of gas you put in, you get around 0.85kWh of heat out, which is nearly 4x less efficient than a heat pump (3.3/0.85 = 3.9).

These are typical install efficiencies for gas boilers and low temperature heat pumps installed in real homes (like Cosy Eco). See our heat pump savings blog for the full set of calculations and assumptions.

Our Cosy heat pump can help reduce your carbon footprint

Cut carbon emissions by around 80% with a heat pump:

This is the typical reduction in heating carbon emissions using an electric powered heat pump compared to a gas boiler, based on the following calculation:

Gas CO2 = (A*D) = 2.42 tonnes per year

Electricity CO2 = (A/B*C*E) = 0.40 tonnes per year

Carbon saving = 2.01 tonnes or 83%

Where A - E are:

A - 11,500 Ofgem medium gas usage

B - 330% typical seasonal coefficient of performance from a fleet of Octopus low temperature heat pumps

C - 85% typical gas boiler efficiency from a BEIS study

D - Gas fuel emissions of 210 gCO2/kWh (SAP 10.2)

E - Electricity fuel emissions of 136 gCO2/kWh (SAP 10.2)

These are typical install efficiencies for gas boilers and low temperature heat pumps installed in real homes (like Cosy Eco). See our heat pump savings blog for the full set of calculations and assumptions.

Hey I'm Constantine, welcome to Octopus Energy!

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